
Increasingly over the past few seasons designers have been syncing up their men’s and women’s collections keeping color, texture, and silhouette in tandem. It makes for a stronger brand image (an asset that’s become more and more difficult to control) but slowly it blurs the lines between what is and isn’t gender appropriate. It harkens back to Cardin’s futuristic unisex outfits in the way Miuccia Prada presented the same wide-neck and abutting hemmed jackets in both her men’s and women’s collections. Or in the way Anne Demeulemeester kept the same stripes, earthy beige fabric, and languid lines in her own presentations. In the 10+ years Nicholas Ghesquire has been at the helm of Balenciaga he’s been searching for a way to interpret the brand’s heritage and yet keep his own integrity intact. When the company began to offer a men’s RTW collection that challenge was tripled in that the original Balenciaga did not design men’s clothes and years of bad judgment with licensing deals ruined any credibility the name could have placed on the inside of a man’s garment (subpar Balenciaga men’s dress shirts still haunt ebay auctions). To forge an identity with no heritage while at the same time fighting back a dishonest and regrettable history is no easy feat.
It’s to Ghesquire’s credit that he plays to his strengths; one of his gifts is that he’s relentless in his severe sci-fi aesthetic creating imaginative worlds far beyond our own. The other is his knack for taking a foreign object and idea out of its context and seamlessly integrating it into this vision. And with a difficult yet obvious look to the past and Monsieur Balenciaga’s greatness he’s been able to do for men what he’s been doing for women for years. Now Ghesquire has taken the lead, forecasting the future for both sexes.






































