‘The Sartorialist’ | The Gift of Style

When I first stumbled onto The Sartorialist in 2007, I sighed in disbelief. As a teenager, when I didn’t know what to wear, I’d flip through fashion magazines to find inspiration.

Except, this wasn’t a solution really. Magazines featured looks from upcoming seasons in fabrics and locations I could only dream about. This wasn’t exactly the best way to seek out a style stimulus—at least not for me. Don’t laugh, but at times I’d leave my house dressed one way, and if I spied an especially stylish man on the street—say, a man in beautiful double breasted blue velvet smoking jacket, jeans, and loafers —I’d rush home to change.

Hi, I’m Antonio and I’m a recovering fashion-faggot. Nice to meet you.

In my own defense, it was the 90’s and I was a teenager.

The thing about pre-blog/web/internet fashion magazines is that they featured fantastic versions of what to wear. Runway shows are larger than life hyperbole, not exactly style manuals. I wanted to see what Stefano Tonchi and Graydon Carter wore to work everyday, not bikini-clad Versace models. That strange disparity between “the catwalk and the sidewalk” is what motivated Scott Schuman to develop his blog, The Sartorialist, in 2005.

“This is how you learn how to dress,” is how HN editor Jeremy Lewis described The Sartorialist blog as he scrolled through the seemingly endless array of looks. “This is how you develop style.”

The simplicity of Scott Schuman’s idea – “how we actually dress” – is what brings readers (or perhaps international voyeurs, in this case?) back again and again. Schuman’s Sartorialist is a never-ending catalog of fashion inspiration. And now you can own the book published by Penguin. Sure, “The Sartorialist Book” is not as au courant as a daily blog would be, but it doesn’t have to be. Even as you casually peruse its pages, you’ll find Schuman’s subjects are as chic as ever.

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