Fetty | Jewelry with a Dark Side

Fetty of Brooklyn was born out of the belly of rock n’roll. Fronted by Justin Tranter, lead singer of Semi Precious Weapons, this jewelry collection has all the appeal of a glamed out, sexed upped, vintage hair band.

Tranter’s designs stray from the typical definition of pretty by examining darker themes while keeping a Cracker Jack cute aesthetic. Music as inspiration is evident in symbolic renderings of bad-assed skulls, saws and creepy crawlies that, evokes edgy grit reminiscent of bands like the New York Dolls.

The line is divided into three separate tiers royalty, boutique and urban; while the themes remain similar, the materials and price points do not. Names like Lizzie’s Love and Shot Through The Heart toy with word puns that reflect within the pieces’ unique designs. The Butcher’s Wife named after the 1991 film starring Demi Moore, in sterling silver is a fashionable heart and knife dual pendant with worn detailing and retails for $50. The Heart Beat earrings, while probably intended primarily for the female sex, have major hotness appeal for pierced men. The hammer and heart combination can be worn together or separated looking best with a denim jacket or a Semi Precious Weapons T-shirt.

The jewelry was originally only sold at Semi Precious Weapons concerts and has since evolved into higher-end retail establishments like Barneys as well as the company’s own website. It will be exciting to see where this line goes in the future. Designers like DKNY have already capitalized on the line’s success with a 2008 limited edition sneaker.

Tranter is proving one gold plated gun and dagger at a time that its possible to rock out with a handful of talents.

• http://www.semipreciousweapons.com/
• http://www.semipreciousweapons.com/shop.php
• http://www.thefetty.com/

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