

IMAGE ISSUES? | It’s not that Steven Cox and Daniel Silver ,the duo behind Duckie Brown, are bad designers or that they’re incapable of designing cool clothes, yet when it comes to their styling, casting, and overall presentation it just doesn’t come together. The designers are innovative and their ability to realize their customer in so many directional ways is impressive. For spring 2010 they moved away from the body with ethnic inspirations laying somewhere between early 90’s Armani and London’s breakthrough menswear talent James Long. Their drop shoulder zip-up, overlong jacket, and liquid pleated shorts will be big ideas on either side of the Atlantic. They aren’t afraid of trying out a new idea and often they’ll execute it better than most menswear designers based in Paris or Milan. But whoever is handling their PR and overall image needs to rethink the brand a bit, as good as the clothes are, the message is getting lost. Photos: Marcio Madeira for style.com.

Photos: Betty Sze for Models.com

Photos: Betty Sze for Models.com

Photos: Betty Sze for Models.com

Photos: Betty Sze for Models.com


Photos: Marcio Madeira for style.com
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Tags: Duckie Brown, Fashion Week, NYC, Spring 2010
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Steven, this wasn’t a dis, it was just honest criticism. Take it how you like. I loved the collection otherwise I wouldn’t have written about it. But certainly I think image is very important now, and I do believe that the Duckie Brown brand is not being felt by a lot of young fashion conscious men when it could be. The clothes are beautiful, I just want others to know so as well. I actually thought it was a positive review.
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Oh wow, DanielfromDuckie! I just needed to tell you that you’re great as you are. As a brand, since I don’t know you. But I love Duckie Brown, and I had no clue as to what the reviewer was talking about. Those who know fashion, know Duckie Brown and how it’s been a big influence for other designers from a while back, I see Duckie all over. I was worried since I hadn’t heard from Duckie in a while, can’t wait to see this whole collection.
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Daniel S.
For sure your brand image is consistent but I meant specifically in the context of your fashion show (which in a way is your only form of advertisement). My critique was in your choice of venue, casting, and styling for the show. Certainly I’m scrutinizing, but I consider Duckie Brown subversive, opposed to enigmatic or completely obvious, it would have been nice to see that quality taken through the whole presentation. I guess what I mean is; I would like to see the Duckie Brown world, and for small designers that can’t advertise, it has to come through completely on the runway.
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hmmmm…. that’s not quite what I mean either.
Take a look at the casting choices that someone like Patrik Ervell or Tim Hamilton use, they’re choice of venue, etc….

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