Photographer and stylist Ari Versluis and Ellie Uyttenbroek have undergone a study for almost a decade and a half exploring the sociological and anthropological implications of dress and group psychology. The immediate realization is an innate and global desire to surrender one’s individuality. They’ve photographed dozens of style tribes around the world and containing each subject in a sterile frame. It highlights a pattern of repetition and monotony and raises skepticism in our culture’s exaggerated praise of individuality. The ongoing project is called “Exactitudes” and it could only be a matter of time before you find yourself amongst the lot. Or maybe you’re already there.
View more of these extraordinary portraits at exactitudes.com.




















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October 15, 2008 at 8:14 pm
jimcropcho
really fascinating, and i love the visual component. all science should be this fun.
October 16, 2008 at 11:56 am
homoneurotic
yeah. i was trying to figure out which one i was… you should read the titles for each category. hilarious.